New innovative feature: iPad-enhanced learning!

Roberts Wesleyan College

Twenty-five years ago, Roberts Wesleyan College introduced the first non-traditional, accelerated degree program in the northeast United States that would provide a platform for working adults to successfully attain their goals in higher education. Today more than ever before, we recognize that the paradigm of traditional educational offerings must shift to accommodate the schedules, challenges, and aspirations of today’s professionals. The M.S. in Strategic Leadership and the M.S. in Strategic Marketing join Roberts’ suite of degree offerings that feature an accelerated format; curriculum that translates immediately to the workplace; and a full-time faculty and staff dedicated to adult education, contemporary coursework, and state-of-the-art delivery methods, incorporating the technology of the new iPad, now provided to each student.

The graduate business degree programs at Roberts represent a unique alternative to the traditional MBA. In response to the need to fill ethical, visionary leadership voids in the workplace, the M.S. in Strategic Leadership combines the mastery of business administration principles with contemporary theory for the development of leaders who can transform their workplaces, integrating leadership competencies across all functions in their organizations. Students complete their Strategic Leadership degree in 18 months. The program is delivered in the face-to-face classroom, one night a week or on Saturday morning, as well as online. Students who enroll in the Strategic Leadership online program will also benefit from two on-campus residencies.

If you are in marketing, public relations, or advertising – or if you would like to hone your background in business, graphic design, or management to master the nuances of the marketing profession -- the M.S. in Strategic Marketing will provide the focus and expertise you require. Our students study the theoretical components of traditional marketing, with the integration of the social media phenomenon which has re-invented advertising and PR methodology. From research to consumer behavior to messaging strategy to integrated marketing communications, our professors deliver an in-depth, integrated study of a contemporary marketing plan. Our course, Assessing Marketing Performance, equips our students to create dashboards for the ultimate marketing deliverable – analytics and ROI. The Strategic Marketing degree program is delivered in the one-night-a-week format, on site at Dixon Schwabl, a full-service marketing communications firm in Victor, NY, with program completion in 16 months.

Roberts Wesleyan College is regionally accredited by the Middle States Association of Colleges and Schools. In addition, the Strategic Leadership and Strategic Marketing degree programs are professionally accredited by the International Assembly for Collegiate Business Education (IACBE).

Hide degree programs and key stats

Key stats

Types of learning available Full-time, Night, On-campus, Online

Programs

Degree CERT ASSOC BACH MAST DOCT
M.S. in Strategic Leadership on site in Rochester       x  
M.S. in Strategic Leadership online       x  
M.S. in Strategic Marketing on site in Rochester       x  

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